Misheal Hughes
EDUCATION EXPERIENCE
The University of Texas at Dallas
December 2023
Master of Science, Marketing
Southern Adventist University, Collegedale, TN
December 2020
Bachelors of Business Administration, Marketing
CERTIFICATIONS AND TECHNICAL SKILL EXPERIENCE
Programs & Communications Tools: Slack; Harvest; Mailchimp; Klaviyo; Calendly; Thinkific
Analysis Tools: STAR; Slate
Software: Adobe Illustrator; Adobe InDesign; Adobe XD
PROFESSIONAL EXPERIENCE
Proof Incubator, Chattanooga Tennessee
April 2021 - October 2023
Programs/Marketing Director
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Building and managing online programs for over 10 cohorts, coordinating live sessions and individual participants’ progress.
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Analysing and compiling reports on program progress, results, business and demographic data for sponsors and partners of over 10 cohorts.
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Executed 5 email, social media, and SMS promotional campaigns. Created company-wide yearly marketing strategies.
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Consulted with 25 small businesses on marketing/social strategies, creating websites, and copywriting/package design for new product launches
Humanaut, Chattanooga Tennessee
September 2020 - December 2020
Brand Production/Strategy Intern
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Planned strategy and production projects through client‐facing meetings and creative research
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Collaborated on new business efforts in securing 4 major clients
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Conducted and presented a comprehensive market research project on 5 current industry trends
Southern Adventist University, Collegedale Tennessee
May 2018 - May 2020
Transfer Admissions Assistant
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Constructed budget sheets for over 50 leads (prospective students)
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Designed and launched the 3 major recruitment projects including the Recruit‐Back Program, Transfer Student Focus Group, and Transfer Student Immersion Project
KPMG Bermuda, Bermuda
June 2017 - August 2017
Markets Intern
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Collaborated with local charity to compile media archives and present a 100 year celebration project
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Planned and executed the firm’s annual networking event with over 100 attendees
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Assessed data and conducted interviews to conduct the firm’s 5 year data scrub under the guidance of the CFO
ACADEMIC PROJECT EXPERIENCE
April 2023
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Worked with Conagra Brands in Social Media class to develop a unique competitive branding and marketing strategy for one of their food industry brands.
April 2020
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Created a local marketing and social media strategy to increase customers and profitability for local Tennessee Indian Restaurant, Curry Pot as a part of Branding & Marketing class.
ORGANIZATIONS, COMPETITIONS AND LEADERSHIP EXPERIENCE
Business Law Moot Court, Southern Adventist University
Black Christian Union, Southern Adventist University, Vice President
Outstanding Oralist Award 2019 2018 to 2019
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Coordinated an annual cultural showcase where over 500 attendees experienced black culture through food, the arts, and creative visuals
Ambassadors, Southern Adventist University, Student Ambassador
Public Relations Student Society of America (PRSSA), Chapter Member
2016 to 2020
2019